Agenda
Category:
All
Dairy Talks
Snack & Baking
Drink Talks
YoungCohol
Condiment & 3R Food
Pack Talks
Start Ups
Marketing Talks
Channel & Supply Chain
Ingredient
CEO Talks
Plenary Session
Date:
All
09.21
?(Day 1)
09.22
?(Day 2)
09.23
?(Day 3)
Channel & Supply Chain
·?9.21 (Day 1)
Grab "The Next" Channel
09:20
Chairman Remarks
Channel & Supply Chain
·?9.21 (Day 1)
Grab "The Next" Channel
Retail-supply Coordination
09:25
Crossing 200 Cities—Meiyijia's Consumer Insights and Product Operations

Domestic regional convenience stores are looking for their "second curve".

Meiyijia in Dongguan, Tangjiu in Taiyuan, Jianfu in Xiamen, and Today in Wuhan are building on their massive scale and looking for the next breakthrough. Approaches include optimizing portfolio and supply chain efficiency through building their own fresh food manufacturing or cold chain logistics; rolling digitalization and online operation forward; or expansion and store upgrading in other provinces. Together they will represent a major force among the 132,000 convenience stores in China, bringing new opportunities and challenges to the food and beverage industry.

09:55
Boutique Supermarket and Brand Innovation: A Miracle of Synergy

Targeting at consumer groups with high disposable income and advanced spending mindsets is the DNA of boutique supermarkets. It has determined the importantce in all offline sales channels for brands and innovative products. When product and space upgrading become a routine operation, where is the next growth driver for brands and boutique supermarkets? Will a new ecosystem be built from attemps like product co-creation, diversified marketing approaches and supply chain integration?

10:25
Tea Break & Food Show Tour
10:40
[Panel Discussion] New Beverage, New Restaurant and Hospitality Industry

It has determined the important position of the brand and product innovation in all of its offline sales channels. As ready-to-drink beverage brands gain rocketing popularity in the restaurant channel, a more social place, like bars and BBQ houses, is also a fast-rising segment in the beverage industry. How synergy can be created between RESTAURANTS and DRINKS in such a scenario marketing to unleash more energy from channels and build in-depth cooperation from products to marketing?

11:25
[Panel Discussion] How Should Suppliers and Retailers Jointly Enhance Online and Offline Competence as Consumption Patterns Continuously Evolve?

Amid continuous changes in consumption patterns, it is a shared task for retailers and suppliers to boost online efficiency, draw consumers to shop offline and integrate online and offline experience seamlessly.

To cope with the ever-changing market environment requires not only constant self-enhancement but also reliable partners. How can suppliers and retailers be moats to each other by driving collaboration closer and deeper?

12:10
Lunch & Food Show Tour
Channel & Supply Chain
·?9.21 (Day 1)
Grab "The Next" Channel
Merchandise Innovation
14:00
[Panel Discussion] Premium Products, Healthiness and Novel Experience in the Perspective of Retail-supply Coordination

Production innovation, iteration and upgrade are the approaches to simutaneously meet consumers’ needs and secure profitability for suppliers and retailers. Growing beyond their own roles, how should suppliers and retailers bring new products and experience to consumers by tapping into their strengths along product R&D, production, and sales?

14:45
From OATLY to Merchandise and Brand Innovation in Offline Retail

70% retail of consumer goods takes place offline. Disruptive start-ups, building the initial momentum with Internet and new media, have to deploy offline in order to grow into maturity.

How can founders/ founding teams of disruptive brands quickly build know-now when planning and building offline channels? How customer management, products, branding, multi-channel pricing strategy can be coordinated to roll out "sales pulls" and curb risks of getting trapped in skirmishes? How to build offline service capabilities?

15:15
Tea Break & Food Show Tour
15:30
[Panel Discussion] How Do New Brands and Products Go Mainstream?

From 1 to 10, from niche market to mainstream consumers, new brands and products need broader channel partners that welcome novelty. At the same time, disrupted by O2O, live-stream e-commerce, and DTC brands, traditional distributors must step up efforts to respond to new consumer needs.

16:15
Wrap-up
Channel & Supply Chain
·?9.22 (Day 2)
Grab "The Next" Channel
Channel Digitalization
09:05
Chairman Remarks
09:10
How to Lubricate the Gears of Retail with eRTM?

The benefits of digital technology are seen by brands thanks to the high-speed functioning of B2C e-commerce. However, B2C e-commerce will not be the biggest piece of cake for the food and beverage industry. Brands are shifting their sights to digitizing the traditional retail channels, hoping to make the "gears" of traditional retail run faster by building eRTM.

How should brands make their plans during the process? How the to-B partners can be involved and mobilized? How to build a new ecosystem?

09:40
Continuous Inflow of Consumer Insights Drive Connection among Channels, Products and Marketing

A true mastery over a channel and a consumer group is what brands seek after. The brand stores and priviate domains are results of such attempts. Does there exist a proprietary channel that matches the instant offline consumer scenario and delivers on A/B test. The Cooler AIoTs that Genki Forest, Nongfu Spring, Coca-Cola and Wall's have all employed in their operation seem to offer an answer.

10:10
Tea Break & Food Show Tour
10:30
[Panel Discussion] The Digital Revolution of the "Last Mile" Retail Terminal

2021 could be a turning point for China's e-commerce industry, as China's total online retail sales saw negative monthly growth for the first time, with a 4.12% year-on-year decline in November. A return to offline is being widely discussed.

But can the visualization, instant feedback and efficient business model of online retail be realized in the "last mile" of offline retail terminals? What should retailers, brands and small stores do to meet the challenge? 

11:15
Digital Intelligence Sheds New Light on Existing and New Users of Offline Channels

Operation of Omni-channel user coleection and generation through e-commerce platforms, owned platforms, offline stores, ads, etc., see the most complex challenge in the labor-consuming traditional offline channel. Digital technology is required to see through the haze, and digital intelligence is no less important. How can digital intelligence enpower the offline channel and further drive omni-channel operation? What role digital intelligence can play for the offline channel in users identification, operation and retention?

11:45
Lunch & Food Show Tour
Channel & Supply Chain
·?9.22 (Day 2)
Grab "The Next" Channel
New Channel Models
14:00
Explore the Next Planet: eB2B

Among various channels, eB2B likes a new planet waiting to be exploited. Around it are several force: Internet-based B2B platforms, retailers' owned infrastructure and brands' owned infrastructure, all of which want to take eB2B in their own possession.

What is the right way for brands to assess the value of exploiting the eB2B?

14:30
Instant Retail: How to Boost Efficiency in Existing Channels Along Home Delivery That Is One Click Away?

There is a lot more instant retail can do beyond fast. Its potential lies more in connecting inventory of traditional channels and empowering customer insights, marketing and supply chain efficiency with data from digitalized channels. Where does instant retail stand now in those aspects?

15:00
Tea Break & Food Show Tour
15:30
Defense and Breakthrough of Membership-only Retailers

By the end of 2020, domestic GDP per capita reached RMB 72,000 and vehicle ownership 280 million units, which explained the comeback of membership programs in retailing in recent couple of years. However, membership-only retailers is still stressed by challenges from market environment, competitive channels and consumers.

What should membership-only retailers do to defend and attack at the right timing?

16:00
[Panel Discussion] Chinese Brands Go Global

Amid the new development model driven by the Dual Circulation Strategy, Chinese brands face opportunities and challenges as they sail into the global market. Strategies precede global expansion. Have the following questions been answered before making strategies: what are the challenges and strengths of domestic brands? What are the characteristics of overseas market? How to fine tune tactics for regional markets?

16:45
Wrap-up
Channel & Supply Chain
·?9.23 (Day 3)
Grab "The Next" Channel
Downstream: Retail Revolution Urges Warehousing to Boost Efficiency
09:05
Chairman Remarks
09:10
New Trends in Food & Beverage Supply Chain amid Retail Revolution

Amid changes on both the supply and demand sides of retailing, supply chain is stressed by new challenges imposed by continuously evolving consumers, products, and scenarios: difficulty in forecasting market demand, complexity in warehouse management for high SKU varieties, fragmented logistics from one channel to another, high delivery cost... 

Customer-centric businesses that help consumers "get what you see" in an efficient manner will outperform the market.

09:40
Values and Challenges of Instant Delivery in the Trend of Home Delivery for Everything

From 3-day to next-day delivery offered by e-commerce, to 30-minute home delivery for citywide retailing; from B2C to C2C; from meal delivery to delivery of everything ...... as business giants compete to grab a bite of the 100 billion scale delivery market, how far we can go with the last-mile delivery?

10:10
Tea Break & Food Show Tour
10:40
[Panel Discussion] Integrated Supply Chain for Omni-channels

Excess stock and stockout have become unignorable pains of the logistics silos for online and offline retailing as channels are increasingly diversified and fragmented. Data visibility is enhanced in the process of integrating supply chain for omni-channels, allowing inventory information to be shared by all distribution networks and boosting productivity, accuracy, and cost-efficiency of supply chain.

11:25
An Effortless Supply Chain for Big Sales

Changes in the flow of commercial value brought by various marketing tactics have raised the bar for logistics responsiveness, e.g., conventional e-commerce sales and live-streaming sales for the public traffic and brand sales events and social media marketing for the private traffic. Capabilities like accurate demand forecasting and efficient logistics scheduling will help businesses stay composed in all hustle and bustle.

12:10
Lunch & Food Show Tour
Channel & Supply Chain
·?9.23 (Day 3)
Grab "The Next" Channel
Mid- & Up-stream: Competitive Edge Built from the Origin
14:00
Cruise Through Cycles with Cost Leadership

Wave after wave price rise announcements were heard in 2021 in the food and beverage industry, and things have not eased for businesses in 2022 as consumer spending slows down and raw material cost moves up. Ongoing market volatility drains the possibility of business expansion, so boosting cost-efficiency in operations seems to be the certainty that no business can afford to let it go.

14:30
How to Build the Next SHEIN in the Food Industry?

ZARA, a global fast fashion brand valued nearly 100 billion USD, needs about 21 days for a cycle from market research, design, production to delivery. The cycle has been shortened to 10-15 days by a Chinese cross border e-commerce brand -- SHEIN. SHEIN tests water with a very small batch of products and fast produce those that quickly take off based on data feedback from consumer end. This approach, maximizing efficiency and lowering risks of inventory, is enabled by powerful data and agile supply chain.

With Industry 4.0 and C2M coming, how do food & beverage businesses build up such capabilities?

15:00
[Panel Discussion] Is Upstream Control a Must-have for Brands?

Some businesses seem to have gone further in the narrative about building supply chain competence - acquiring and merging upstream players, laying hands on raw material production, etc. Possession and control bring peace of mind as well as larger investments. What are the advantages of and considerations for securing the upstream supply chain? How control can be gained by businesses that haven't gone far in the upstream?

15:45
The Digitalization Journey of Purchasing

That consumers are drawn to new things and tired of the old urges SKUs to be scrapped, replaced, and added fast, which, compounded with brands' ambition to be bigger and stronger - larger size, more business lines and wider deployment, dramatically complicates management complexity of purchasing. What does digital purchasing have to offer to empower strategic sourcing, strengthen execution and deliver fine-grained supplier management?

Channel & Supply Chain
·?9.23 (Day 3)
Grab "The Next" Channel
Complete Competence: Long-term Growth Arises from Resilience and Embracing Challenges
16:15
[Panel Discussion] Gray Rhino Epiphany for Supply Chain

Three years into the Covid-19 pandemic, outbreaks still happen in multiple regions in China, and it is still difficult to forecast the end of Covid-19 despite of enhanced control protocols. This immense uncertainty requires players in supply chain to build complete competence in coordination, risk assessment, forecasting demand, capacity planning, warehousing, and delivery in order to eliminate fragility.

17:00
Wrap-up