Agenda
Category:
All
Dairy Talks
Snack & Baking
Drink Talks
YoungCohol
Condiment & 3R Food
Pack Talks
Start Ups
Marketing Talks
Channel & Supply Chain
Ingredient
CEO Talks
Plenary Session
Date:
All
09.21
?(Day 1)
09.22
?(Day 2)
Dairy Talks
·?9.21 (Day 1)
Hit New Category
Strategy & Technology
09:00
[Breakfast] More Milk, for Sure!
09:15
Return of Value

As consumer spending falls back to rationality, product price returns to its intrinsic value. What kind of products are customers willing to pay for? Products that customers see value in them, of course. Where does this perception of value come from?

09:45
Next Growth Driver after 100 Billion

The release of Q3 financial report by dairy giant Yili Group ushers the dairy industry in China, or perhaps Asia as a whole, into the post-100 billion era. The financial results show that Yili achieved total revenue of 110.595 billion yuan in 2021, an increase of 14.15% year-on-year. Yili also exceeded the 100 billion revenue target set at the beginning of last year, becoming the first dairy company in Asia to exceed 100 billion yuan in revenue. Where can we find the next driver as dairy players move into 100 billion scale?

10:15
Tea Break & Food Show Tour
11:00
[Panel Discussion] Gen Z: Product Professionals and Their Product Values

FBIF is throwing a party! Gen Z may possess the mysterious power that could shake up the whole industry. Growing up in a high-GDP, low-birth-rate environment, people born after 1995 enjoy far richer disposable resource as their birth right and have discerning judgement ahead of their age. As this young generation brings new capabilities to the market, they make it look "prehistoric" too. A group of Gen Z product professionals and their products are brought together to help us get insights into how they think about products.

11:50
Lunch & Food Show Tour
14:10
Low Glycemic Index, Rather Than Sugar, Matters

Glycemic Index (GI) is important indicator of reaction caused by food to blood sugar and equally important as the glycemic index is the glycemic load (GL) which is a measure of both the amount of carbohydrate in a specific food and the amount each gram consumed will raise blood sugar level.

15:10
Refuse Mediocrity! The Ultimate Dessert Thinking with 「Enjoyable Yogurt」
15:40
Functional Dairy Drinks–Give Consumers What They Wish For

Functional dairy drinks are well received in Japan. Will they thrive in the Chinese market? Some puzzles are not yet solved regarding this question. What is the right approach to get across the functionality of dairy drinks? Is the functionality aligned with what consumers expect of dairy products? How should misalignments be handled?

16:10
Wrap-up
Dairy Talks
·?9.22 (Day 2)
Hit New Category
Dairy 2.0
09:15
Address from Chair
09:20
The Logic of Category Innovation at 10 Times the Speed

In this highly competitive dairy market, many brands are striving to grow tenfold. However, the key to high growth is to identify new categories with "full blue ocean markets". Where are the potential new categories hidden?

09:50
Cool Technology, Warm Brand
10:20
Tea Break & Food Show Tour
Dairy Talks
·?9.22 (Day 2)
Hit New Category
New Technologies
11:00
GIUSEPPE, a Cool AI Chef

GIUSEPPE is a cool AI chef. Using AI algorithms, it can combine countless plant ingredients to replicate animal-derived dairy products—NotMilk, which made a splash in the US in 2020, was its result. NotMilk is made from sunflower oil, pea protein, pineapple juice concentrate, cabbage juice concentrate and etc., but has the same colour, texture, taste and texture as milk.

11:45
Milk's Probiotics+

With the development of global pandemic, consumers continue to pay more attention to personal health, especially immune health. This trend has driven the application of probiotics in more fields, not limited to fermented milk.

12:15
Lunch & Food Show Tour
Dairy Talks
·?9.22 (Day 2)
Hit New Category
The Less Traveled Path
14:10
Zhao Ri Wei Pin: Take It Slower, It Will Go Faster
14:40
Structural Upgrade! Opportunities for Sub-segments of Dairy Products

In recent years we see an upward momentum in the dairy industry in China. Dairy products, as daily necessity, have witnessed a surge prompted by improved living standard. Amid changing competition landscape and evolving industry structure, more opportunities is emerging in segment markets.

15:10
[Case Sharing] ToC or ToB? It's a Business Choice

Milbock purified milk is a special product from Biru, which has an obvious chievement as a very representative product in catering industry. However, Biru launched its first product in early 2016, called Beyogurt, which was a sugar free yogurt (200g) that not everybody knows. That is mainly sold through ToC distribution. From Beyogurt to Milbock, and from ToC to ToB marketing, Biru has been considering in depth that how their products could match sales channels appropriately while adapting business growth. 

15:40
The Last Meter of Consumer Engagement
16:10
Wrap-up