Agenda
Category:
All
Dairy Talks
Snack & Baking
Drink Talks
YoungCohol
Condiment & 3R Food
Pack Talks
Start Ups
Marketing Talks
Channel & Supply Chain
Ingredient
CEO Talks
Plenary Session
Date:
All
09.21
?(Day 1)
09.22
?(Day 2)
09.23
?(Day 3)
Snack & Baking
·?9.21 (Day 1)
Make Snack Delicious And Fun
First Line Insights
09:10
Snacks Giant's New Legend

No one would deny that PepsiCo owns a kingdom of snacks. No brand has played a better game when it comes to the horizon of flavors. PepsiCo is not short of surprises from its pockets from the cucumber flavor limited to Greater China, luosifen (river snail rice noodle), smell of which makes people back step, to regional limited offerings. Meanwhile, quality consistency of PepsiCo is doubted by none. How is that all achieved? What are the grand strategies behind small snacks? Here goes the snacks giant’s legend about innovation.

09:55
Game Changer | Brand Awareness in Snacks

Snacks, small portions of food, can be the jack of all trades to consumers – satisfying cravings, replacing meals, giving as gifts. Thanks to its versatility, consumers have pushed snacks to a trillion-scale business, which bears best testimony to the happiness brought to consumers by snacking. However, the snacks business is not that fun to do with tens of thousands of products on shelves, needless to say the hidden ones. What on earth can make a product stand out?

10:25
Tea Break & Food Show Tour
11:10
First Principles Thinking: "Meet Users' Needs"

BOOHEE is a special one. From a tool, a platform to a range of products, the company has taken an alternative path for product development. "Meet user' needs" marks the core of its business and is applied to all product lines. Here shows the power of first principles thinking.

11:40
From Medicine to Consumer Health | Change is Happening

In June 2021, GSK announced the spin-off of its consumer healthcare business. It's the biggest restructuring in 20 years. In February 2022, GSK announced the creation of Haleon, a consumer healthcare company, which plans to list on the London Stock Exchange this year. From medicine to consumer health products, change is happening.

12:10
Lunch & Food Show Tour
14:10
[Report Release] Reserved for Nielsen IQ
14:40
"Big" Health, "Big" Growth

It has been harder and harder to please consumers since snacks came into omni-channel competition. But one thing is crystal clear—consumers are paying more attention to the nutritional, functional and health attributes of snacks under the mega health trend. With boundary of snacks expanding and target consumer groups growing, what would be the game changer for brands? Health, health, still health.

15:10
Tea Break & Food Show Tour
15:40
[Panel Discussion] Gen 90s Parents & Gen 10s Kids Make Kids Snacks So Hard

There is a long-years battle of courage and wits over snacks between parents and kids. Parents disapprove kids throwing trash food into their mouths, while kids like whatever tastes good. Snacks for kids have their own special attribute—paid by parents and used by kids, so it is important to make both sides happy. The Gen 90s parents and children born after 2010 are two groups having distinctive and harsh criteria of their own.

What snacks for kids can do amid the clash of two sets of criteria and what does the future hold for it?

16:40
Wrap-up
Snack & Baking
·?9.22 (Day 2)
Make Snack Delicious And Fun
Flavors of China Session
09:10
Chinese Flavors for Chinese Appetite

China Chic is rising assertively and booming in all fields, and Chinese cuisine in no exception. The past one year has seen too many products that went viral, like luosifen (river snail rice noodle) from Liuzhou, milk tofu from Inner Mongolia, emblic fruit from Guangdong & Guangxi as an ingredient in tea drinks, and chickpeas from Suzhou. What is trending now? What the next hit will be?

09:40
[Diagnosis of Hot-sellers] Why Do Those Regional Foods Fail to Become Luosifen?

One simply loses count of great foods in China. Regional specialties become new stars one after another. We'd like to make a collection of snacks reflecting regional charm and invite experts to score. Which one of them has the potential to become the next luosifen that is loved across regions? Is anything missing?

10:50
"No Closing Time" for Prepared Meals
11:20
Narratives of Dim Sum

Dim sum has narratives to tell. That is why brands are busy with telling consumers their versions of story. Consumers' expectations of dim sum can be translated into healthy, good branding and scenario-based. How are differentiated, great-looking products created? Where is the new balance between industrial manufacturing and hand making?

11:50
Lunch & Food Show Tour
14:10
[Panel Discussion] The Boom of Luwei

Duck necks, duck feet, chicken feet, chicken wings, eggs..., there have come an dazzlingly arrange of luwei (meat braised with soy sauce and spices) snacks. It is a great choice for satisfying your cravings and for pairing with alcoholic drinks. Luwei snacks generated RMB 123.5 billion sales in 2020, and the compound annual growth rate in the past 5 years was over 20%. Amazingly!

14:55
Meat × Veggie, I Am Falling for This Couple!

Meat × Vegetable may not ring a bell to you. What if I say lemon and chicken feet? You must get its potential to go viral. Vinegar, pepper, lemon, passion fruit, wasabi…those vegetables would set off whole new flavor experiences!

15:20
TBC
15:50
Wrap-up
Snack & Baking
·?9.23 (Day 3)
Make Snack Delicious And Fun
Wind Vanes
09:00
Address from Chair
09:05
Inclusive Diversity or Escalating Competition? Insights into Bakery amid Consumption Upgrading

Two things are happening in the bakery market in China – creative products going viral and once viral bakeries fading away. Stronger purchasing power and Covid-19 protocols have bred new consumer needs and scenarios. What are the new trends and opportunities in the bakery market?

09:35
Cross-industry Inspiration | Pastries in Pockets

Baked products are increasing used for snacking. Biscuits, chocolates, and pastries offered in supermarkets share similar consumption scenarios. How do we understand the relationship among those categories? How to create synergy between pre-packed pastries and other snacks? Are there any other possibilities offered by pre-packed pastries as leisure-time snacks?

10:05
[Panel Discussion] Shorter-shelf-life Bread: from 6 Months to 3 Days

A shorter shelf life means fresher ingredients and less preservatives, but is it all that about? As bakeries are rushing into the shorter-shelf-life bread market, what are the challenges and opportunities contained? How to build an agile and efficient supply chain? How to balance production and logistics cost with preserving flavor freshness? How to improve sale-toinventory ratios when shelf life becomes shorter?

10:50
Rest with Baked Goods

Enjoy cakes and pastries and have a good time!

Snack & Baking
·?9.23 (Day 3)
Make Snack Delicious And Fun
Hard Product Power
11:10
Yummy and Guilt-free

Increasingly occupied by the concept of Yang Sheng (life nourishment), modern consumers have mixed feelings for baked foods. Where is the point of balance between good taste and healthiness? How to develop products that satisfy cravings without causing a guilty feeling?

11:40
Creamy, Crunchy, Chewy – Intriguing and Captivating Food Textures

Instantly melting egg tarts, stretchy bread, soft cake…… consumers have inertial perceptions of different types of food. However, inherent perceptions are broken when mochi and tea-based drinks are blended with baking. New balances need to be found when bakeries try to attract customers with innovative ingredient combinations.

12:10
Lunch & Food Show Tour
Snack & Baking
·?9.23 (Day 3)
Make Snack Delicious And Fun
Soft Brand Power
14:10
From an Instant Hit to a Constant Success – Cruising through the Forgetting Curve

As the hype around cheesecake and messy croissant subsides, a “forgetting curve” has emerged. Phenomenal products are many, competition is fierce, and consumers are slippery. What can be done to stretch the popularity of trending products and prevent it from fast waning, and how to build classic products that stand the test of time?

14:40
Niche-to-mainstream Strategy

Listing Portuguese egg tarts on KFC’s menu has turned the pastry from Portugal into a long-time best-seller in China. Qingtuan, a local pastry prepared in Zhejiang for the Tomb Sweeping Day, has gained nationwide popularity within a couple of years. Local specialties easily bring differentiation, but it is a puzzle for brands to solve when it comes to scaling up awareness of and building mainstream popularity for niche products.

15:10
[Panel Discussion] Chinese Pastry and Festivities

Festivals are windows into the romanticism of Chinese pastries. Dispensed with spectacular narratives, their very existence symbolizes the continuation of traditions. Based on insights into consumers’ emotional ties with festivals and themes of traditions, how to develop limited offerings for Chinese festivities?

15:55
Wrap-up