Agenda
Category:
All
Dairy Talks
Snack & Baking
Drink Talks
YoungCohol
Condiment & 3R Food
Pack Talks
Start Ups
Marketing Talks
Channel & Supply Chain
Ingredient
CEO Talks
Plenary Session
Date:
All
09.21
?(Day 1)
09.22
?(Day 2)
YoungCohol
·?9.21 (Day 1)
Make Alcohol Young
New Trend & Strategy
08:30
[Welcome Drinking] Start A Beautiful Day!

Alcohol, coffee and tea~

09:00
Address from Chair

Set off with puzzles and hopes.

09:05
Where Is the Race of Alcoholic Drinks Heading for?

The alcoholic drinks market in China is perhaps standing at its most exciting moment in history. New players like hard seltzers and RTDs keep emerging, while traditional categories, led by spirits and wines, reinvent themselves with new vitality. Competition heats up as numerous boats are set to sail in the sea of alcoholic drinks.

With all players surging forward, where the torrent is taking them? Will low-alcohol drinks follow the same trajectory and fall back? Do traditional categories still have a chance to be friends with younger consumers?

09:35
New Spirits from Old Cellars: Will New Products Alone Enough to Make A Difference?

What should traditional Chinese Baijiu do to win the hearts of young people?

Acceptance by young people comes from respecting and understanding the young lifestyle. New products, new marketing, or new channels may not make brands younger.

The journey is long and arduous. The first step is a strategic shift.

10:05
Tea Break & Food Show Tour
11:00
Harder Challenges When Alcohol Going Softer

How is alcoholic drinks becoming less alcoholic seen by the giants of soft and hard drinks? What opportunities does it entail?

 

11:30
Non-alcoholic Spirits: How to Step from 0 to 1?

The non-alcoholic spirit is still a category with mysteries.

12:00
Lunch Break & Food Show Tour
YoungCohol
·?9.21 (Day 1)
Make Alcohol Young
Trendy Low-alcohol Drinks
14:00
Consumption of Low-alcohol Drinks: Learn from Japan
14:30
The High Value of Low-alcohol

Lower alcohol content does not necessarily mean lower prices, less low value. A category that pinpoints the core values for consumers has the chance to attain long-term success.

15:00
Tasting & Tea Break & Food Show Tour
15:30
[Panel Discussion] Low-alcohol Drinks: How to Join the Young?
16:10
[Special Interaction] Flavor Catcher: Master the Premium Layering of Flavors

There are flavored spirits that leave a mark on your memory. Where does the good inspiration come from? Which flavors are more premium? How to build a better layering? Are there any ways to sustainably pin-point flavors that would be loved by consumers?

17:30
Wrap-up
YoungCohol
·?9.22 (Day 2)
Make Alcohol Young
08:30
[Welcome Drinking] Another Beautiful Day!

Alcohol, coffee and tea~

09:00
Address from Chair

Alcoholic drinks: taste it and FEEL it.

YoungCohol
·?9.22 (Day 2)
Make Alcohol Young
Category Refreshment
09:05
Drinking among Gen Z: Drinkers' Portraits

Compared with the last generation of alcohol drinkers, how motivations and preferences of alcohol consumption have changed in the next generation?

09:35
"Call Me by Your Name"

Starting from facing up to consumers, how can digitalization, new retailing and other tools be used under a new strategic framework to be closer to consumers? How to become the "other half" to consumers and "call me by your name"?

10:05
Tea Break & Food Show Tour
11:00
Young Opportunities for Traditional Categories

Baijiu, cognac, dry red wines, and the likes are stereotyped as traditional categories appealing to old-fashioned gourmets. Do the seemingly aged categories still have a chance to make friends with young consumers?

11:30
Brew A Chinese Shade of Red in Wines

Wine made in China is no worse than that imported, but the lack of cost efficiency and brand value has prevented them from properly building a reputation. Wine-producing regions in Xinjiang and Gansu have done well in recent years, and spirits giants are making bigger bets on domestic wineries. We could not help thinking again if the time has come for domestic wines?

12:00
Lunch Break & Food Show Tour
YoungCohol
·?9.22 (Day 2)
Make Alcohol Young
Beers Innovation
14:00
[Joint Speech] Brave the World: Beers for the Next Generation
14:50
[Panel Discussion] Personalization vs. Standardization: Move on Together

Personalized craft beers are emerging, but standardized production is an important guarantee of quality. How can creativity be nurtured in standardization? How can beer industry move on together with personalization and standardization?

15:30
Tasting & Tea Break & Food Show Tour
YoungCohol
·?9.22 (Day 2)
Make Alcohol Young
Opportunities in Omni Channel
16:00
Catering Channel: Old Channel Handled in A New Way

Pairing with food remains the primary alcohol drinking scenario for most consumers, which is why it matters most to the majority of spirits companies. However, the changes in consumers' dining out patterns and further segmentation of hospitality industry requires this channel to be handled with new tactics. What should spirits companies do to make more out of this channel?

16:30
[Panel Discussion] Deep Water Exploration: to Discover the Next Super Star Channel

Starting from consumer needs, where to find channels that are even newer than "emerging channels" and still lie in deep water waiting to be discovered, developed or incubated?

17:10
Wrap-up